Advertising Leaders on Thriving in 2025


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Originally Aired - Wednesday, October 9   |   1:15 PM - 2:00 PM

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Pass Required: Local TV Strategies Pass

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Media buying leaders talk about optimizing multiplatform TV advertising locally and regionally in 2025. What kind of growth do they anticipate from national spot TV? Where is the industry evolving in audience measurement and the way advertising is targeted?



Speakers

Joe Cerone
EVP, Local Investment
IPG Mediabrands
Heather Gundry
EVP, Head of Local Audio and Video Investment
Dentsu
Patrick Paolini
EVP, Fox Ad Sales
Fox Television Stations
Jeremiah Tachna
VP, Sales
Disney Advertising

Moderator

Paige Albiniak
Contributing Editor
TVNewscheck