Reinventing Local TV for Relevance and Revenue Growth
Wednesday, October 9 | 9:00 AM - 9:30 AM
Pass Required: Local TV Strategies Pass
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As the multiplatform video market continues to morph and evolve, local TV must keep pace with competitors by tapping innovations in technology, data, business models, audience and advertiser trends. How can the industry bring legacy businesses into the future on sound economic footing? How can local TV leverage its unique value propositions while creating new ones that go beyond its core strengths? What are the major pivot points that will determine success or failure as local TV transforms, and what can broadcasters expect ahead for ad revenue, retrans and even reverse comp?
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