Leveraging Data Insights to Improve Programming, Promotions and Bottom Lines


Event Time

Originally Aired - Wednesday, October 9   |   2:20 PM - 3:10 PM

Event Location

Pass Required: Radio & Podcast Interactive Forum

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Data is the cornerstone to successful programming and promotions. How do radio and podcast programmers and producers use data to hone-in on audiences and understand where the opportunities are? Hear from our panel of experts as they discuss how data is used, why, and share some success stories of their own. Attendees will also get to participate in roundtables with the panel and peers to discuss what has worked for others.



Speakers

Dan Bobkoff
CEO
Rhyme Media
Laura Ivey
Director of Research
Edison Research
Sam Milkman
Executive VP
Coleman Insights
Colby Tyner
Senior Vice President of Programming
Radio One & Reach Media

Moderator

Andy Meadows
Consultant
Radio Station Consultant

Sponsors