AI and Building Tomorrow's Station Group
Wednesday, October 9 | 4:00 PM - 4:45 PM
Pass Required: Local TV Strategies Pass
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How can station groups retrofit their existing organizations as leaner and more efficient using generative AI for sales, marketing, operations and content creation? How can they make aggressive efforts to upscale their employees as more AI-fluent and productive? This session is a guide to existing technologies and practices that groups can adopt to capitalize on gen AI’s current capacities and become more competitive in the multiplatform environment.
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