The Transformative Potential of AI in Media Campaign Planning, Ad Sales and Trafficking Processes
Originally Aired - Wednesday, October 9 | 3:45 PM - 4:00 PM
Pass Required: Local TV Strategies Pass
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In today’s rapidly evolving media landscape, media organizations are challenged with developing linear and digital campaign offerings that will meet the needs of outcome-focused advertisers. In an increasingly competitive market, artificial intelligence (AI) has the potential to play a transformative role in media advertising campaign planning, sales and trafficking processes. From streamlining campaign planning and proposal generation to optimizing ad delivery and placement to reduce liability and makegoods, AI can revolutionize the way media companies strategize and execute their advertising sales and trafficking processes.
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