Beyond the Game: Working with Athletes to Build Media Businesses

All-Badge Access Programs & Events

Originally Aired - Wednesday, October 9 | 4:45 PM - 5:30 PM

Theater 2

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The world of sports media has never seen such rapid change—rights deals are changing hands, streaming companies are now home to the biggest games in sports, and audiences are more invested and engaged than ever before. In addition, podcasts, social media, and documentaries are granting established fans unique access to their favorite athletes and inviting new audiences to come along. As athletes become influential voices across mediums, many are starting to build their own media brands in order to tell their stories firsthand and share their perspectives directly to their fans. As a result, many are already seeing incredible success across audience and fan engagement, brand partnerships, and more. Hear from industry experts on how top athletes are building smart media businesses.

This session features a complimentary happy hour. Enjoy a beverage of your choice and the session and the networking that follows.