The Creator Era: How Creators Are Redefining Media, Marketing and Commerce
Originally Aired - Thursday, October 10 | 11:45 AM - 12:30 PM
Theater 2
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Even as many creators struggle to make ends meet, top-name stars are moving beyond the bounds of social media. They're starring in TV shows and commercials, scoring multimillion-dollar podcasting deals, and launching booming businesses that rival those of traditional brands. This session will explore how the dollars are flowing into and around the creator economy, and what it means for the future of media, marketing, and commerce.
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