Local Measurement Innovation: Building a Cross-Platform Future
Originally Aired - Wednesday, October 9 | 10:15 AM - 10:45 AM
Theater 3
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Join Comscore for a session on optimizing audience reach across screens in the local markets where consumers are making key decisions. Comscore will showcase its Advanced Audiences television currency and Comscore Campaign Ratings, the first-to-market cross-platform camapign measurement and in-flight optimization solution available at the local market level, featuring actual results from partners.
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