AI Takes the Field: The A-List Panel on the Future of Real-Time Sports Broadcasting


Event Time

Originally Aired - Thursday, October 10   |   11:45 AM - 12:30 PM

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Theater 3

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AI and machine learning are transforming how we experience sports by generating real-time, personalized highlight reels, allowing viewers to engage with the best moments instantly. What once required significant time and resources is now done automatically, making highlights faster, smarter, and more accessible than ever. But this is just the beginning. This panel will explore how AI is set to revolutionize not just highlight curation, but the entire landscape of sports broadcasting—from real-time updates to fully personalized viewing experiences—reshaping how we watch sports on television and beyond.



Speakers

Amit Bagga
Senior Vice President
Global Entertainment Engineering, Comcast
Aaron Baughman
Fellow & Master Inventor
IBM
Amir Gelman
Vice President & General Manager of the Americas
WSC Sports

Moderator

Adam Sharp
President & CEO
National Academy of Television Arts & Sciences