Turning Your Station’s Website into a Local Social Hub

Local TV Strategies

Originally Aired - Wednesday, October 9 | 10:15 AM - 10:30 AM

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TV stations generate between 7% and 10% of their total revenue, on average, from digital media. That includes websites, streaming, mobile apps and newsletters. What if TV station groups could turn their websites into significant revenue engines while also turning them into local social hubs? What if users generated thousands of new pages – and advertising impressions — to those stations’ websites? And what if that same local social hub delivered first party data to the TV station? Join us for a conversation about reimagining local digital news that delivers users their news the way they want it: as part of a social feed.