Revolutionizing Viewer Engagement and Advertising: Server-Guided Ad Insertion with THEOads
Originally Aired - Thursday, October 10 | 2:00 PM - 2:30 PM
Theater 2
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Are you ready to transform your viewers’ ad experience with THEOads? This session will dive into how THEOads uses Server-Guided Ad Insertion (SGAI) to revolutionize ad strategy in the streaming world. SGAI is a hybrid approach that combines the best of Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI), overcoming the limitations of each. By redistributing responsibilities between client and server, SGAI improves ad performance, expands monetization opportunities and elevates the viewer experience. This presentation will cover a technical dive into how SGAI works within THEOads, showcasing how it integrates the scalability and flexibility of client-side ad insertion with server-side control. It will also discuss how SGAI generates key benefits such as innovative ad formats, increased ad relevance and elevated viewer experiences. Join this session to learn how adopting THEOads with SGAI can optimize your streaming monetization strategy and keep you ahead in the fast-evolving world of streaming monetization.
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