Kerry Oslund

Kerry Oslund is vice president of enterprise strategy and business development for The E.W. Scripps Company, where he focuses on driving the company’s adoption and strategic initiatives around ATSC 3.0 broadcasting technology and other significant business development ventures.

Prior to joining Scripps, Oslund was vice president of strategy and business development at Tribune Media. There, he was pivotal in aligning the company’s business strategies with emerging ATSC 3.0 standards. He also spearheaded advanced television advertising initiatives, including dynamic ad insertion and real-time TV analytics, and helped Tribune launch a successful podcast network.

From 2009-2016, Oslund worked for Schurz Communications as senior vice president of publishing and digital, where he oversaw daily operations of TV, radio, print and cable businesses and led M&A strategy.

Oslund’s extensive industry experience includes leadership roles at Gannett Broadcasting (now TEGNA), Lee Enterprises, Walt Disney Company, KCAL-TV and USA Today.

A six-time regional Emmy winner, he also is an appointed board director for Pearl TV and an elected board director of ATSC.