Rafi Mamalian

With over 25 years of experience in digital media, Rafi Mamalian is a trailblazer in the integration of AI and digital video. As head of AI Development & Research at Sinclair's Innovation Lab, he leads groundbreaking initiatives to incorporate generative and predictive AI into existing and novel workflows, transforming content creation, distribution and audience engagement. His expertise in AI is redefining how media companies leverage data to personalize viewer experiences, enhance operational efficiency and optimize content strategies.

Mamalian’s journey began with a deep passion for digital video and audience experience. He has successfully helped several startups grow their advertising revenue by working directly with content creators and implementing innovative strategies. His commitment to understanding the evolving behaviors of digital audiences has made him a sought-after advisor in the industry, representing Sinclair on the Consumer Technology Association's Responsible AI Advisory and the Content & Entertainment Council.

Mamalian is dedicated to helping content creators, publishers and brands navigate the complex media landscape, adopt advanced technologies, and scale their digital content businesses efficiently to maximize revenue. His work is at the intersection of AI, digital media and strategic innovation.