Katie Larson

Katie Larson is executive vice president of product & strategy at Magid, the premier consumer intelligence and strategy consulting firm.

Larson is a media professional with significant experience disrupting and transforming traditional media. In her 12 years at Magid, she has led the charge of product innovation, in service to Magid clients across local and national media, news, studios and streamers and consumer brands. Her superpowers include a proponent of change, throwing things at the wall, measuring outcomes and innovation, and she is quite averse to the way things have always been done. Katie previously worked at Fox Sports Media Group and Fox Cable Networks. She is a graduate of the University of Iowa.