Joe Cerone

Joe Cerone is IPG Mediabrands executive vice president, local investment, bringing 30 years of experience developing and managing media strategies for global brands. He leads a renowned team of local-investment experts, negotiating on behalf of clients across the IPG Mediabrands network, spanning UM, Initiative and Mediahub. 

A native New Yorker (the Bronx), Cerone decided it was time to take his experience and venture out of NYC, heading south, ending up in Atlanta, GA… and never left.  Earlier in his career, he spent seven years at Initiative in the greater Atlanta area, later joining Publicis Media’s Zenith, where he was served as executive vice president, director of local investment. His career has included time as a broadcast VP at Carat USA, EVP and a start as a buyer at Ogilvy & Mather.  

Clients that Cerone has advised span the universe of global brands, including CVS, American Express, Estee Lauder, Hyundai Motor America and Toyota Motor America/Lexus Motor America.

He lives in Atlanta with his husband Lee, daughter Sam and their dog Neiman Marcus Cerone IV.