Hanna Gryncwajg

Hanna Gryncwajg is the Senior Vice President of Commercial at Comscore, based on the East Coast and overseeing the sell-side local station team.

Hanna brings over 30 years of industry experience to Comscore, including sales leadership roles at some of the industry’s most prominent media companies – AMC, Fox, Turner, NBC, and more. Additionally, Hanna has experience in innovative solution development at digital-first companies like Xandr and Innovid. With an expertise in converged TV, data solutions, and advanced media strategies, Hanna has helped businesses navigate and thrive in a rapidly evolving industry.

Prior to joining Comscore, Hanna was VP of Measurement Innovation at Nexstar, where she drove an initiative to modernize the measurement strategy for the company’s entire portfolio as part of a commitment to digital transformation. Throughout her career, she has helped build bridges and facilitate collaboration across organizations and the industry more broadly.