Scott Campbell

Scott Campbell is Head of Communications, Media & Entertainment Industries at SAP, overseeing the North America market, a key region for media creation and content monetization. With over 12 years at SAP and two decades in Music, TV, and Radio engineering, Scott has driven digital transformation across traditional and emerging platforms. Previously, he held leadership roles at Scripps Networks Interactive and the Associated Press, revolutionizing business processes. Scott’s early career highlights include working with artists like Annie Lennox and Simple Minds, launching groundbreaking projects such as the first major song download by Duran Duran and digital transformations for studios like Abbey Road and Pinewood.