
Brad Epperson
Brad Epperson has nearly 30 years of operations, service and technology experience in media. He spent more than two decades at NBCUniversal managing teams across linear and digital operations, account services, enablement and ad tech products. Epperson led teams across 12 Olympics, two Super Bowls, two World Cups, and multiple presidential elections for national brands and local stations. He was part of the team that launched Peacock as well as stood up programmatic and data operations teams.
In addition to these responsibilities Epperson was also the lead for all real estate needs across ad sales offices globally. Most recently, he was executive vice president of platform technology and operations at Nexstar Media Group, responsible for operations and developing and implementing new technology to enable revenue growth for Nexstar’s national brands and over 200 local stations. Epperson currently runs a media consultancy focused on advertising technology and operational efficiency. He received a Bachelor of Arts degree in advertising with a minor in journalism from Oklahoma State University.
Sessions/Events
- The Transformative Potential of AI in Media Campaign Planning, Ad Sales and Trafficking Processes
- Wednesday, October 9 • 3:45 PM - 4:00 PM